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The 24 Hour Plays
Branding, Website, & Program Design

The 24 Hour Plays specializes in one-off events where celebrities perform plays written that same day. The result is always something messy and memorable, and I worked with the organization's Executive Director to make their branding reflect this feeling.

In the lead-up to The 24 Hour Plays: Los Angeles, I completed a full rebranding that included a unique visual language and a new website built on WordPress.

Mission StatementNationals PostersProgram CoversBanner AdWebsite Tiles

We premiered this rebranding through the launch of a new website. I prioritized making the site feel gritty and alive, using the homepage as a melting pot for all of the organization's best action shots.

Image Process