Membership Homepage

CLIENT
Dramatists Guild
PROJECT
Digital Resources for Members

For over 100 years, the Dramatists Guild has served as the advocacy organization for dramatic writers in the United States. The Guild functions as an opt-in membership service in lieu of a formal union due to the contract- and license-based business model of dramatic writing.

I worked with the Guild to make the benefits of this membership model more obvious and accessible to Guild members. In collaboration with the Director of Membership & User Experience and the Executive Director of Creative Affairs, I expanded the Guild's visual identity, developed a series of new webpages, and produced a promotional video summarizing member benefits.

Levels of Membership (Associate)ServicesSubscribersAffiliates

I interviewed staff members and researched the organization's history to determine what core values constituted the Guild's identity. From there, I was able to understand how the Guild wanted to help writers, and I catered the promotional video to continue this dialogue between the organization and its members.

Video Still - TypewriterVideo Still - The DramatistVideo Still - CareerVideo Still - Member Benefits

The webpages and promotional video championed a newly unified visual identity. To develop this identity, I experimented with bringing contemporary design aesthetics into the Guild's mostly gothic branding. The resulting style complements the Guild's typeface, Priori.

Visual ResearchGraphic Assets