2020
branding
logo
motion
sound
video

CleverlyCo.

CleverlyCo. is an independent jeweler making handmade earrings and necklaces. The company’s earrings are made of lightweight polymer clay and feature a retro-inspired style. I collaborated with Cleverly from the brand's inception to help shape its voice, visual identity, and overall aesthetic. We settled on an aesthetic inspired by geometric-centric art movements (like De Stijl and Art Deco), and a stop motion animation style inspired by claymation and the jewelry’s clay materiality.

After a year in business, CleverlyCo. began distributing tools to other artists. These offerings included color recipes, as well as 3D-printed clay cutters that were distributed through the spin-off business Cleverly Cutters.