Lab/Shul is a multi-hyphenate synagogue that embraces a contemporary, inclusive approach to Judaism and religion. I joined the team during their 5780 High Holy Days, which focused on the theme of "awe" and sought to connect congregants with the beauty of the natural world.
For this project, Lab/Shul commissioned artist Day Schildkret to create a custom “Morning Altar”—essentially, a photographic mandala created from leaves, flowers, and other organic artifacts. As lead graphic designer, I devised a visual identity from Day’s work by rearranging its component parts and creating new compositions. I then implemented this identity into print and digital assets for Lab/Shul’s marketing and ceremonial events.
Operating under a short, intense timeline of just over a week, I generated a wide variety of design concepts drawing from Schildkret’s work and the theme of “awe.” For this portfolio, I revisited these designs and explored ways I could further extend their emerging visual language. To do so, I pulled content and layouts from the original project and supplemented these materials with refined typography, color, and photography.
Each spread of the ceremonial program focused on reflection, spirituality, and balance. These ideas culminated in spreads that were often symmetrical and reflective, playing off the color, contrast, and layout of their sister page. For the images pictured below, I adjusted my original designs to further emphasize these ideas. In particular, I accentuated differences in scale between typography, photography, and the page.
For the original design, I worked primarily in black-and-white and was mainly tasked with integrating a vast collection of texts into the compact program. As with the revised designs above, I dismantled Schildkret’s “Morning Altar” and used its component parts as lively, decorative elements.
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