Logofolio 2020
Static and Kinetic Identities

The following identities were for digital-first companies, campaigns, and causes.

#KeepItInPlay was an initiative encouraging theatergoers to pay their money forward during the COVID-19 pandemic by buying tickets for future productions.

Jam-A-Palooza was a virtual charity concert featuring student and alumni artists in support of Wesleyan University’s FGLI (first generation, low-income) fund.

Bloxbiz is a marketing technology company exploring immersive advertising experiences in Roblox.

Maddie Munchies is a social media account promoting delicious, healthy vegan recipes.

Earthlings are a theater collective virtually premiering their devised piece, SYMP, which re-imagined Plato’s Symposium in a modern-day social media context (“symp” = “simp”).

Comedy duo Morgan & Kemp hired me to create an animated logo to brand their satirical social media content. I began the process by designing four prototypes exploring the brand’s tone and voice. After several rounds of revisions, we arrived at an elastic final version with a splash of color.

Creative consulting team Artist’s Strategy approached me for a complete brand overhaul. To determine the team’s positioning, I researched competitors’ branding and found an opening for a clean-but-approachable visual identity. My concepts explored ideas of implied motion and finding the path forward using imagery of arrows and split geometric forms. In the end, we settled on a dotted path breaking through an abstract “A” symbol.

The New York Neo-Futurists (NYNF) are known for their wild, one-of-a-kind show, The Infinite Wrench. In place of their live show during COVID-19 the group launched a podcast titled Hit Play. I worked with the group to design the podcast’s logo and artwork, drawing from NYNF’s signature orange and the Infinite Wrench’s hexagonal icon. I whittled down over ten concepts to three polished finalists, and we ultimately decided on a split uppercase “HIT PLAY”.

I have revised my website and personal branding tens of times. Collected here is a short-lived brand identity that used custom geometric typography and riffed on toy building blocks (but ultimately had to be scrapped because it looked quite a bit too much like Google).