Action and a feeling of urgency are at the heart of The 24 Hour Plays’ brand identity. To capture this essence, I created a brand reel showcasing visual elements working in conjunction with music and motion design.
The 24 Hour Plays’ communications and marketing strategy centers on minimalistic, grungy graphics. Gritty textures, stark color highlights, and loud typography work together to create a raw, loud aesthetic.
The website utilizes a tile-based structure showcasing production photos, celebrity quotes, and upcoming events. Built using a modular format, the site’s homepage enables the company to highlight what’s most relevant right now alongside exciting collaborations from past events.