I worked in-house with the executive director in 2017 to modernize the company's visual identity and develop a new website. In 2020, I revisited this project to refine the original ideas from the rebranding, a process which culminated in a new brand reel.
The 24 Hour Plays' communications and marketing strategy centers on minimalistic, grungy graphics. Gritty textures, stark color highlights, and loud typography work together to create this raw aesthetic. Supplementary design elements include photographic collages and fast-paced motion design.
The website utilizes a tile-based structure showcasing production photos, celebrity quotes, and upcoming events. This modular format enables the company to highlight what's most relevant right now alongside exciting collaborations from past events.